In the wake of the COVID-19 pandemic, what would have happened in the world of digital marketing 5 years from now has already happened. Businesses have been forced online making the world of online business more competitive than ever. Google ads have seen an unprecedented increase in the number of advertisers using the platform. LinkedIn has become one of the biggest drivers in the world of B2B. And eCommerce has finally overtaken traditional commerce.
But with competition so high in 2021, how to we get ahead and win?
Here you will find our digital marketing 2021 predictions to help you get ahead and win.
With the up and coming page experience Google algorithm update in May 2021, page speed will be more important than ever before when it comes to ranking in the SERP’s. The primary ranking factors as a result of the update will be core web vitals. Core web vitals consist of 3 individual metrics. These metrics are Loading (Largest contentful paint), Interactivity (First Input Delay), and visual stability (Cumulative Layout Shift). By focusing on these 3 metrics before any other metric will put you in good stance to remain visible in the SERP’s and drive more traffic and conversions. These new metrics are now available in Google Search Console.
Over the past few years there has been huge emphasis on long written text content. The more text on a given subject the more value right?
With so many of us looking to consume content as fast as possible search engines are now rewarding the most clear and concise written content, regardless of
content length. However, when it comes to video and audio content, longer content seems to be rewarded. There is a cut off point between 20 and 30 minutes in which performance was seen to drop. We have seen the best results between 10 and 20 minutes.
With clubhouse becoming a hot topic right now it makes sense to convert our content into video, text, and audio so we are able to share across multiple channels. Its sounds obvious but no many people actually do this. The easiest way to get more traffic is to repurpose and reuse content instead of creating new content all the time. Focus on updating your content so it stays relevant and only create new content when you are able to provide real value to your audience.
Our digital marketing predictions for 2021 are a guide to help you get ahead of your competition. Ultimately, when it comes to getting ahead in 2021, there is no quick fix or fast track. You need to focus on small incremental improvements over all your strategies. With so many changes being introduced constantly, it makes more sense to focus on keeping up to date with those changes rather than wasting time looking for that single magic strategy. An example of this would be voice search. Voice search is fast becoming the dominant form of search. Have you optimised your content for voice search? Success with digital marketing is no longer a sprint to the finish line. With fierce competition it is now a marathon. The question is are you running the marathon or looking to sprint to the finish?