Market to your audience with our Video Marketing Services. Video is fast becoming the primary way in which we choose to consume content. As a result, YouTube has become the second largest search engine on the internet with 2 billion monthly users. The reason that video content has become so successful comes down to the human psychology involved. With video content, we are able to make a human connection with the creator both visually and Auditory, whereas with written content the human connection is absent. By creating a human connection with your audience you are able to create trust, as by showing your true identity you show vulnerability. It is this vulnerability that sparks empathy within humans and creates a relationship between you and your audience.
- Build a human connection with your audience
- Exploit the number 1 way in which people consume content
- Allow your audience to relate to you by showing them that you are a person just like them
- Engage with the laziest of your audience
- Increase your conversion rates
- Search engines love video content
As technology advances, we become accustom to automation. With our lives becoming ever more automated, we become subconsciously lazier. As a result of this, we become less likely to read content and more likely to watch or listen to content. With book sales down 5.4% in the last 12 months and audiobook sales up by 30%, the writing is on the wall. We are consistently looking for faster, easier, and more efficient ways to live our lives and with the exponential growth of technology, the bar is constantly being raised. Our expectations are increasing, demanding businesses to adapt alongside technological growth to meet peoples expectations. At The Cheshire Digital Marketing Agency, we are on a mission to ensure our local businesses are not left behind and are fully equipped and prepared to evolve alongside our everchanging business landscape. Our video marketing services provide your audience with content that they prefer to consume, increasing your audience engagement, creating trust, and building brand awareness. It is essential now more than ever that you move your business into the information age to secure the future of your business. Our team are experts in creating captivating, engaging video content and presenting it to your audience in a way that will grow your audience and bring your business into the future.
Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts. – James Wedmore, Video Marketing Expert
Percentage of internet user that watch video content daily. (Hubspot)
Percentage of online buyer traffic driven by video content. (Cisco)
Percentage of administrators that prefer video over text content.
(WordStream)
Percentage of users that spend more time on platforms with video content.
(Forbes)
Whether you are looking for a single piece of content or in need of a full-time content creator and manager, we’ve got you covered. Whether you have a clear vision on a final product or have no idea where to start, we’ve got you covered. Our team of experts are here to guide you through the process every step of the way to ensure you reach your goals. Take advantage of our bespoke video marketing services today and smash your goals.
Taking the time to understand your goals and objectives, we aim to find out exactly how we can deliver content to your audience that is in line with those goals. By finding out where your audience is, and what they find most engaging we are able to construct a strategy that delivers content to a super targeted audience that resonates with each and every viewer.
This is where we can get the creative juices flowing. Each member of the team has their own unique creative perspective and through collaboration, we are able to create something captivating and truly unique. We work alongside you so you can be sure that your content exceeds your expectations, creating exceptional results for you and your business.
Video marketing is much more than just creating captivating, engaging content, the method of delivery is just as important. By understanding where your audience is located and analysing their behaviours we are able to get your content in front of the right audience at the right time and use their behaviours to create viewer engagement.
Once your content has been posted we monitor viewer engagement to evaluate exactly what is working and what is not. This allows us to make tweaks if necessary and further discover what your audience wants. Not only does this increase your audience engagement but it builds trust as they feel you are addressing their needs and providing value.