How Much Is SEO Worth To Businesses In Terms Of Return On Investment

By Alex Rosborough Business development Digital Marketing e-Commerce Search Engine Optimisation June 18, 2021

How Much Money Is SEO Worth To Your Business?

Most business owners understand the importance of being visible on Google but get scared away at the time and money required to implement a successful SEO campaign. The biggest objection when it comes to investing in our Search Engine Optimisation is “what return should i expect from a successful campaign?“

We know it takes a significant amount of time and money but will you see a good return on that investment? Once we break down the numbers it becomes much more clear as to what a successful SEO campaign can do for your business.

Global consumers that never scroll past page 1 of search results (Hubspot)

Online experiences that begin with a search engine (BrightEdge)

Google searchers that actually click on results from the 2nd page (Backlinko)

Global traffic that comes from Google search, Images, and Maps (sparktoro)

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Why You Should Be Visible In Search Engines

What do you do when you what to find a product, service, or just some general information? I would bet that the first thing you do is jump over to google and do a quick search. And this is the case for the majority of earth population who have internet access. If your audience is looking for you on Google then it is essential that you are visible.

So What Are First Page Rankings Worth?

75% of consumers never scroll past the first page of results meaning first page rankings could potentially increase sales by as much as 75%. This means a business with an annual turnover of £100,000 could potentially generate £175,000 annually just by ranking on the first page of results..

Already Ranking On The First Page?

This is also relevant to top ranking businesses. With constant algorithm updates and fierce competition, it becomes very easy to drop in rankings. Therefore, dropping from the first page of results to the second could result in a loss of up to 75% in sales. An example would be a business with an annual turnover of £100,000 could drop to an annual turnover of £25,000.

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Why You Should Implement Your SEO Strategy Now

SEO is more important than ever before, and with so much competition, it is only going to get harder. But, with greater competition comes greater reward!

If you are thinking of implementing an SEO strategy or are currently implementing a strategy that is not performing as expected, get in touch and see how you can achieve the rankings that could increase your annual revenue by as much as 75%

I Need Help!

Why You Should Be Visible In Search Engines

So What Are First Page Rankings Worth?

Already Ranking On The First Page?

Why You Should Implement Your SEO Strategy Now

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